Mikayla Nogueira Net Worth (2024): Beauty Influencer’s Rise to Fame
Mikayla Nogueira is a force in the beauty industry, rising to fame on TikTok for her candid makeup tutorials and reviews. In just a few short years, she has built a massive following, which has led to collaborations with top beauty brands and her own product launches. Mikayla’s authenticity and down-to-earth approach make her a relatable figure in an industry often criticized for unattainable standards. As of 2024, she has amassed millions of followers across social media and continues to dominate the beauty space with her influence.
| Real Name | Mikayla Jane Nogueira |
|---|---|
| Net Worth | $2 Million |
| Age | 25 years (as of 2024) |
| Date of Birth | June 13, 1998 |
| Birth Place | East Freetown, Massachusetts, USA |
| Nationality | American |
| Profession | Social Media Influencer, Makeup Artist |
| Spouse | Cody Hawken (m. 2023) |
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Mikayla Nogueira Net Worth
As of 2024, Mikayla Nogueira’s estimated net worth is $2 million. She built her wealth through a combination of her viral social media presence, brand collaborations, and product launches. Known for her honest reviews and engaging tutorials, Mikayla has earned the trust of millions of followers. Her popularity on TikTok, where she shares beauty tutorials, reviews, and makeup tips, is the foundation of her financial success. Her collaborations with major beauty brands like L’Oreal, Charlotte Tilbury, and Glamlite have increased her earnings.
Mikayla’s rise to fame began in 2020 during the COVID-19 pandemic. Then, she posted makeup-related videos on TikTok, which quickly went viral. One of her early videos, The Catfish Challenge, showcased her transformative makeup skills, garnering millions of views and boosting her follower count exponentially. By the end of 2020, Mikayla had more than 2.8 million followers, and as of 2024, she boasts over 13.5 million.
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Mikayla Nogueira Income Sources
Social Media and Influencer Work
Mikayla’s primary source of income comes from her influencer status. She charges for sponsored posts, brand partnerships, and collaborations. With a massive following on TikTok and Instagram, she is in high demand among beauty companies looking to tap into her audience. She reportedly charges between $10,000 and $20,000 per sponsored post, contributing significantly to her overall earnings. Beyond posting content, Mikayla also engages with her audience through tutorials, Q&A sessions, and product demos, keeping her followers engaged and loyal.
Her TikTok growth was rapid, thanks to her unique ability to connect with viewers on a personal level. Her bubbly personality, thick Boston accent, and straightforward product reviews have made her a standout in the beauty industry. Mikayla is also one of the few influencers known for being transparent about sponsored content, further building her credibility.
Brand Collaborations and Partnerships
Mikayla’s rise to fame brought numerous opportunities to collaborate with leading beauty brands. One of her most notable partnerships was with Glamlite, an indie makeup brand. Together, they launched the Mikayla x Glamlite Eyeshadow Palette in 2022, which featured a collection of vibrant colors. This collaboration was a huge success, selling out within hours of its release. The palette included 30 colors, a highlighter, two sets of false lashes, and three lip glosses, further cementing Mikayla’s status as a top beauty influencer.
She has also collaborated with brands such as Revolution Beauty, e.l.f. Cosmetics, and Benefit Cosmetics, which promote various products, from mascaras to lipsticks. Her genuine approach to these partnerships, where she maintains honest and transparent reviews, has helped solidify these relationships and keep her in high demand.
Product Launches
In addition to brand collaborations, Mikayla has launched her own makeup brand, Mikayla J Makeup, which focuses on cruelty-free products. Her first collection, which debuted in 2022, featured vegan-friendly and inclusive shades of lipsticks, eyeshadows, and blushes. The collection was met with praise from her followers and critics alike, and sales from her brand added a considerable amount to her income.
YouTube and Merch Sales
Mikayla has also expanded her presence to YouTube, where she posts longer makeup tutorials, product reviews, and lifestyle vlogs. YouTube allows her to monetize her content further through ad revenue and partnerships. Additionally, she sells merchandise on her website, including branded makeup tools and apparel, which contributes to her overall earnings.
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How Mikayla Nogueira Spends Her Wealth
Despite her growing wealth, Mikayla remains grounded and continues to prioritize her personal values, which center around family and personal well-being. Here’s a look at how she allocates her income.
Real Estate
Mikayla resides in Massachusetts, where she grew up. In 2022, she purchased her first home in her hometown of East Freetown, Massachusetts. The property is modest by celebrity standards, but it reflects her down-to-earth personality. The house reportedly cost her around $700,000, and she often shares glimpses of her home life on social media.
Philanthropy
Mikayla has always been vocal about giving back to the community. She regularly donates a portion of her earnings to charities focused on mental health, animal welfare, and underprivileged communities. She has been transparent about her struggles with mental health and body image, and she often uses her platform to raise awareness and support for others dealing with similar challenges.
Lifestyle and Travel
Mikayla enjoys traveling and frequently shares her adventures with her followers. While her content primarily focuses on makeup, she occasionally showcases her trips, whether for work collaborations or personal vacations. She’s also invested in high-quality camera and lighting equipment for her home studio, ensuring her content remains top-notch.
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Mikayla Nogueira Biography
Mikayla was born on June 13, 1998, in East Freetown, Massachusetts. Her love for makeup began at a young age, inspired by her mother, who was also a makeup artist. Before her rise to fame, Mikayla worked as a beauty advisor at Ulta Beauty, where she gained hands-on experience with different makeup products. She graduated from Bryant University in 2020 with a degree in Communications, and shortly after, the pandemic hit, which gave her the time to focus on her TikTok account.
Her big break came when she posted her viral “The Catfish Challenge” video, which quickly garnered millions of views. The video compared makeup transformations, and her talent for creating flawless looks caught the attention of beauty enthusiasts around the world. From there, her follower count skyrocketed, and the rest is history.
Career Highlights
Mikayla has achieved significant milestones in a short period. In 2020, she won the American Influencer Award for Emerging Makeup Artist of the Year. This was a defining moment in her career, solidifying her place in the beauty industry. She continues to work on expanding her personal brand, with plans to launch more products under the Mikayla J Makeup line.
In addition to her work in makeup, Mikayla has been featured in publications such as Allure, The Boston Globe, and Teen Vogue, further expanding her reach in both traditional and digital media.
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Social Media Links
Here are Mikayla Nogueira’s social media profiles:
